Americas Market Inteligence is launching Horizontes Leadership Forum, a series of 50-minute zoom broadcast interviews with business and other leaders in Latin America.
In the inaugural event, September 28th, at 17:30 CET, AMI will interview Maren Lau, head of Latin America for Meta (Facebook, WhatsApp, Instagram). She is a fascinating and highly capable business leader. Here the topics of the interview:
- The challenges of managing a hyper-growth corporate division in Latin America
- The role of social media in Latin American elections
- The future of the metaverse as a business market in Latin America
Structured as a fireside chat, the conversation with Ms. Lau will be moderated by John Price from AMI, a 30-year veteran of Latin America market intelligence and business strategy.
Among the topics covered in this event will be:
• Key lessons learned from running the LatAm division of two of the most popular social media sites in the world—along with the world’s leading messaging app
• How social media is impacting the lives of Latin Americans, especially during elections, and what this means for businesses operating in the region
• Defining the “metaverse” and breaking down how it will disrupt Latin American shopping habits and how merchants market and sell their products
• Insights into expanding into Latin America based on Meta’s experience in navigating diverse markets with varied regulatory environments and challenges
This event is only for LAV members. Please login to have access to the Programm and Zoomlink.
